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Franchising
Services / Services03 / 05

Franchising

WHO THIS IS FOR

Built for thenext stage. Brands ready to build a franchise network and entrepreneurs looking for the right concept to grow with.

Discuss your opportunity ↗︎
WHAT WE OFFER

Structured growth. Shared ambition.

We develop and implement franchising strategies that enable brands to grow in a structured and sustainable way. We support the entire process, from defining the business model and documentation to identifying and selecting franchisees, building a robust network equipped for success.

Franchise ReadinessFranchise Model DevelopmentFranchise Partner SearchMaster Franchise & International GrowthFranchise Network Support
WHAT WE DELIVER

A clear structure
for meaningful growth.

01

Franchise Readiness

Brand AssessmentScalability ReviewFinancial ModellingLegal Framework
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Brand Assessment

We analyse the business’s positioning, differentiation and performance to determine its suitability for the franchising model.

Scalability Review

We identify the processes, resources and systems needed to replicate the concept and ensure consistency across the entire network.

Financial Modelling

We project investment, costs, revenue and profitability to assess the financial viability of franchising for both parties.

Legal Framework

We identify the legal and contractual requirements needed to structure the franchising model and protect the brand’s interests.

02

Franchise Model Development

Operations ManualFee StructureBrand StandardsTraining Programme
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Operations Manual

We develop manuals that document processes, responsibilities and day-to-day management procedures, ensuring operational consistency across network units.

Fee Structure

We establish the entry fees, royalties and other financial contributions, aligning the remuneration model with the franchisor’s profitability and the franchisee’s business viability.

Brand Standards

We establish guidelines for visual identity, store concept, communications, customer service and customer experience, ensuring consistent brand application across the network.

Training Programme

We structure initial and ongoing training programmes for franchisees and their teams, preparing them to apply the brand’s operating procedures, service standards and business practices.

03

Franchise Partner Search

Franchisee ProfilingPartner ScreeningDue DiligenceSelection Process
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Franchisee Profiling

We establish candidate selection criteria, taking into account financial capacity, professional experience, management skills, operational involvement and alignment with the brand’s values.

Partner Screening

We review applications and verify that prospective partners meet the defined requirements, identifying the candidates with the greatest potential to develop the business.

Due Diligence

We assess candidates’ financial soundness, professional track record, business experience and associated risks, supporting an informed partnership decision.

Selection Process

We coordinate the different stages of candidate assessment, interviews and validation, supporting the selection of partners best suited to the brand’s expansion strategy.

04

Master Franchise & International Growth

Territory PlanningMaster Franchisee SearchAgreement StructureInternational Entry
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Territory Planning

We analyse market potential and define priority territories, taking into account demand, competition, expansion capacity and the characteristics of each region.

Master Franchisee Search

We identify and assess prospective master franchisees with the financial capacity, operational experience and local market knowledge to develop and manage the network in the assigned territory.

Agreement Structure

We support the definition of contractual terms, including territorial rights, the parties’ obligations, the financial model, development objectives and network control mechanisms, in coordination with specialist legal counsel.

International Entry

We define the international implementation strategy, adapting the franchising model to the commercial, legal and cultural conditions of each country and setting out the stages for developing the operation.

05

Franchise Network Support

Performance MonitoringPartner TrainingBrand ComplianceNetwork Development
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Performance Monitoring

We monitor the commercial, financial and operational indicators of each unit, identifying deviations, opportunities for improvement and measures to boost business performance.

Partner Training

We develop initial and ongoing training activities for franchisees and their teams, promoting good management practices, operational efficiency and quality customer service.

Brand Compliance

We monitor the application of procedures, visual identity and service standards, identifying the need for corrective action and promoting a consistent experience across the network.

Network Development

We identify opportunities for improvement and expansion, supporting partners in optimising existing units and developing new locations in line with the brand’s strategy.

HOW IT WORKS

From ambition
to execution.

01

Diagnose

We examine the brand, its ambition, its model and the market context behind the opportunity.

02

Define

We establish the priorities, positioning, commercial model and most effective route to growth.

03

Connect

We activate the right markets, operators, partners and decision-makers across our network.

04

Deliver

We remain close to implementation, performance and the decisions that shape the next stage.

WHO THIS IS FOR

Built for thenext stage.

Brands ready to build a franchise network and entrepreneurs looking for the right concept to grow with.

Discuss your opportunity ↗︎
BRANDS / FRANCHISING PORTFOLIO

A growing network
of possibilities.

Selected national and international brands represented, advised or supported by Retail Mind Group.

01Alibaba
02AS-YOU Martina
03ATMOS Movement
04Basilico
05Bayard
06Bifanas Vendas Novas
07Blue Banana
08Bo.Bô
09Bottega Verde
10Byniumaal
11Café 3
12Chevignon
13Companhia
14Cynthia Pamplona
15Dudalina
16ESPRIT
17EYES HUNTER
18F C Porto
19Footlab
20Hello Nails
21I Love Poke
22ISADORA
23Jappa da Quitanda
24John John
25Kelly Deli
26La Wash
27Le Lis
28Loja das Sopas
29Lola Casademut
30Luiza Barcelos
31MAC
32Manuel Alves
33Maria Filó
34Naelle
35Offcorss
36OSTU
37Patprimo
38Pércimon
39Perfumes & Companhia
40Pusco
41Quinta Essência
42Selfish
43Simple Eco Wash
44Spirito
45T4
46The North Face
47TODOMODA
48Tomatino
49Toy Planet
50Trucco
51True
52Twist
53Udon
54Undergold
55United Colors of Benetton
56Xtreme
57Yogini
58Yves Rocher
BECOME A FRANCHISEE

Is your brand ready to grow through franchising?

We turn ambition into strategy, structuring franchise models, identifying the right partners and building networks built to grow with consistency.

Let's build the next chapter of your expansion together!↗︎
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